.Post Perspectives: 15.Ever before wondered exactly how an electrical engineer finds yourself managing an influencer advertising platform? Jonathan Eg, CEO of Partipost, spills over the tea on The Adrian Show.Trick takeaways:.Why investing algorithms caused being alone (and a career pivot).The magic formula: credibility + consistency = influencer effectiveness.B2B influencer marketing in Asia: It's coming, but slowly.AI influencers: Cool, but most likely will not change your BFF's Instagram.The repayment trouble plaguing influencer marketing (and also how Partipost is actually addressing it).Fun simple fact: Jonathan's father anticipates Mondays. Yes, you read that right.Profits: The influencer marketing yard is actually progressing quicker than you can point out "wipe up." Coming from micro-influencers to AI avatars, the game is actually modifying-- yet credibility still reigns supreme.Thus, before you write off that good friend with 200 fans as "not influential," remember: on earth of nano-influencers, your bestie may only be the upcoming big trait.Listen for even more influencer understandings and maybe grab a suggestion or two for your own Instagram video game!